In a job application process, there are times when you might be confused as to whether you should include a cover letter or a value proposition letter especially if specific instructions are not given. The following article will briefly explain to you how and when you should use the following two letters when applying to a job.
Use of a cover letter
It is first important to understand what a cover letter is in order to know how to use it appropriately. A cover letter is essentially a manuscript that has a brief and concise description of your past accomplishments. This should ideally show the employer why you are the perfect candidate and why they should be hiring you instead of the other candidates. If you are feeling particularly nervous about writing it on your own, you can always get professional help from a cover letter writing service. This letter allows the potential employer to draw out their own conclusions about the suitability of the candidate for the required job position based on the work you have done.
Use of a value proposition letter
This particular letter highlights what specific values or benefits you can ideally bring to the work place rather than basing on your past accomplishments. This type of letter essentially means you get to market yourself as best as you can to show the employer how you can truly benefit the company. The idea is to sell your skills and talent as a brand that would add value to the specific company. If a company has not mentioned to include a cover letter along with your CV, then you can take this as an opportunity to include a value proposition letter instead. Sometimes, these letters can even help you land a job at a company there are no job vacancies at simply if they feel that you can offer greater value and benefit to the company in a way that was not recognized prior.
Combination of both letters
There are times when a mix of both letters can be useful to a potential employer in order to identify the ideal candidate. If you think that there is a necessity for you to demonstrate both your past achievements and your abilities in how you can be of value to the company, then a hybrid of both these types of letters will work best. If doing so, it is good remember that you begin with the cover letter approach and the details of the value proposition can be included as the majority.